Sample
Advertiser List
Why We
Why We’re Different
We are the
exclusive salesforce for our
sites --- the only path to buying display media on the sites we
represent.
Representing over 200 top online travel sites with an easy one-stop,
low-duplicated (less than 10% w/other travel sites) media buy.*
- Multi-site benefits: 3x more likely conversion when you run your ads
across multiple publishers vs. single publisher.**
- Reaching travel audiences engaged in reading travel content
(aspiration point) vs. at the checkout counter on travel booking (OTA)
sites.
- Affluent (HHI $100k+) audience producing high conversions.
- Of the top 100 ad supported sites across the Web, TAN ranks 3rd in
Buying Power Index overall.*
- Offering site-specific and integrated custom ad campaigns with
guaranteed placements.
- Providing individual site reporting and the ability to optimize
campaigns.
Source:
*comScore, 2009,**Atlas
Institute, Chandler-Pepelnjak & Song, Optimal Frequency: “The
Impact of User Frequency on Conversion Rates”
Advertisers
We can deliver your message to based on:

Destination
or content on page

Behavorial
targeting

Re-targeting

Pixel
Conversion Tracking

Location
or IP address

Day/
Day part or time

Frequency
of visit

Customized
placements

Targeted
text links

Destination
spotlights (advertorial)

Email/newsletters

Custom
post-campaign ad effectiveness studies
Display
Advertising
We support all rich media formats including Video, Flash, Eyeblaster,
Pointroll, etc..
Travel Ad Network adheres to all Internet Advertising Bureau (IAB)
standards and primarily offer the following formats:
728x90, 300x250, 120x600, 160x600 & 468x60
Custom
Ad Programs
- Airline channel
- Hotel channel
- Road Warrior channel
- Custom Content Expandable (CCE)
- Airline fare referral
- Destination Search Traffic Windows
- Log out full-page ads
- Driving directions sponsorship
Display Ad Targeting
Opportunities
We can target by the destination a user is researching, the location
(or IP address) where a users is based, the Content a user is reading,
the keyword a user is researching, the time of day a user is browsing,
the speed of the user's connection and more.