Sample
Advertiser List
Why We
Why We’re Different
We are the
exclusive salesforce for our sites --- the
only path to buying display media on the sites we represent.
Representing over 200 top online travel sites with an easy one-stop,
low-duplicated (less than 10% w/other travel sites) media buy.*
- Multi-site benefits: 2x more likely conversion when you run your ads
across multiple publishers vs. single publisher.**
- Reaching travel audiences engaged in reading travel content
(aspiration point) vs. at the checkout counter on travel booking (OTA)
sites.
- Affluent (HHI $100k+) audience producing high
conversions.
- Of the top 100 ad supported sites across the Web, TAN ranks 3rd in
Buying Power Index overall.*
- Offering site-specific and integrated custom ad campaigns with
guaranteed placements.
- Providing individual site reporting and the ability to optimize
campaigns.
Source:
*comScore, 2008,**Atlas
Institute, Chandler-Pepelnjak & Song, Optimal Frequency: “The
Impact of User Frequency on Conversion Rates”
Advertisers
We can deliver your
message to based on:

Destination
or content on page

Behavorial
targeting

Re-targeting

Pixel
Conversion Tracking

Location
or IP address

Day/
Day part or time

Frequency
of visit

Customized
placements

Targeted
text links

Destination
spotlights (advertorial)

Email/newsletters

Custom
post-campaign ad effectiveness studies
Display Advertising
We support all rich media formats including Video, Flash, Eyeblaster,
Pointroll, etc..
Travel Ad Network adheres to all Internet Advertising Bureau (IAB)
standards and primarily offer the following formats:
728x90, 300x250, 120x600, 160x600 & 468x60
Custom Ad Programs
- Airline channel
- Hotel channel
- Car rental channel
- Airline fare referral
- Destination Search Traffic Windows
- Log out full-page ads
- Driving directions sponsorship
Textlink Advertising
Travel Ad Network sells textlinks on a cost-per-click basis. If your budget is less than $2,500, click
HERE to create your own Textlink (CPC) ad across the Travel Ad Network. If your budget is larger than $2,500 please contact your TAN sales rep for a customized textlink advertising plan.
Display Ad Targeting Opportunities
We can target by the destination a user is researching, the location (or
IP address) where a users is based, the Content a user is reading, the
keyword a user is researching, the time of day a user is browsing, the
speed of the user's connection and more.