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Why We

  Why We’re Different

We are the exclusive salesforce for our sites --- the only path to buying display media on the sites we represent.

Representing over 200 top online travel sites with an easy one-stop, low-duplicated (less than 10% w/other travel sites) media buy.*

- Multi-site benefits: 3x more likely conversion when you run your ads across multiple publishers vs. single publisher.**

- Reaching travel audiences engaged in reading travel content (aspiration point) vs. at the checkout counter on travel booking (OTA) sites.

- Affluent (HHI  $100k+) audience producing high conversions.

- Of the top 100 ad supported sites across the Web, TAN ranks 3rd in Buying Power Index overall.*

- Offering site-specific and integrated custom ad campaigns with guaranteed placements.

- Providing individual site reporting and the ability to optimize campaigns.

Source: *comScore, 2009,**Atlas Institute, Chandler-Pepelnjak & Song, Optimal Frequency: “The Impact of User Frequency on Conversion Rates”


   Advertisers

We can deliver your message to based on:

  Destination or content on page
  Behavorial targeting
  Re-targeting
  Pixel Conversion Tracking
  Location or IP address
  Day/ Day part or time
  Frequency of visit
  Customized placements
  Targeted text links
  Destination spotlights (advertorial)
  Email/newsletters
  Custom post-campaign ad effectiveness studies


   Display Advertising

We support all rich media formats including Video, Flash, Eyeblaster, Pointroll, etc..
 
Travel Ad Network adheres to all Internet Advertising Bureau (IAB) standards and primarily offer the following formats:

728x90, 300x250, 120x600, 160x600 & 468x60

   Custom Ad Programs

   - Airline channel
   - Hotel channel
   - Road Warrior channel
   - Custom Content Expandable (CCE)

   - Airline fare referral
   - Destination Search Traffic Windows
   - Log out full-page ads
   - Driving directions sponsorship

Display Ad Targeting Opportunities

We can target by the destination a user is researching, the location (or IP address) where a users is based, the Content a user is reading, the keyword a user is researching, the time of day a user is browsing, the speed of the user's connection and more.

Email

Our email opportunities allow you to directly contact the travel audience with specific offers. Our publishers send newsletters to their registrants including ad placements as well as standalone emails featuring solely the advertisers.

   Click here for creative specs

   Click here for Travel Ad Network audience demographics

  Office Locations

New York, NY, U.S. - 212.267.0747
London, U.K. -  :+44(0)845 888 4034